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Video Feb. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. View

Video Feb. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. View

Video Jan. 30, 2016 | Share

comScore CEO on Rentrak merger on CNBC Squawk on the Street

comScore CEO on Rentrak merger on CNBC Squawk on the Street

Serge Matta on Squawk Alley to discuss how changes in media consumption are challenging ratings agencies and what his company is doing to adapt. View

Video May. 4, 2015 | Share

Real challenge for TV is audiences being split

Gian Fulgoni discusses digital ad spending

Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content. View

Video Feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View

Video Oct. 27, 2014 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. View

Video Feb. 3, 2014 | Share

Digital Analytix Case Study Hertz NeverLost

Digital Analytix Case Study Hertz NeverLost

Digital Analytix in Action: Learn how Navigation Solutions, a Hertz Company, is using Digital Analytix to create new opportunities. View

Video Dec. 20, 2013 | Share

Highlights from Argentina Digital Future in Focus

Highlights from Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View

Video Oct. 21, 2013 | Share

Escape with Digital Analytix® Multi-Platform

Digital Analytix Multi-Platform

comScore Digital Analytix® Multi-Platform is the revolutionary enterprise analytics solution that is transforming modern business. View

Video Jul. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View