Video Jul. 24, 2013 | Share Gian Fulgoni on Kelloggs Digital ROI Boost.

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Programmatic Buying, Video

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