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Programmatic Buying United States
Video Feb. 29, 2016 | Share

Will digital ads outpace TV?

Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC. View

Video Jan. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. View

Video Jul. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View