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Video Feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Featuring: Serge Matta Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video

Video Dec. 20, 2013 | Share Highlights from Argentina Digital Future in Focus

Highlights from Argentina Digital Future in Focus

comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. View

Tags: Demographics, Multi-Platform, Shopping, Social, Sports, Video

Video Jul. 24, 2013 | Share Gian Fulgoni on Kelloggs Digital ROI Boost.

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Featuring: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform, Programmatic Buying, Video

Video Jun. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, Facebook, Video

Video Mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video

Video Jul. 22, 2012 | Share

Are You Watching What's On?

Today 89 million people in the U.S. will watch 1.2 billion videos online. Cross Platform consumers are are more than twice as likely than TV-only viewers to use Social Networking to discover new programs. View

Tags: Video

Video Mar. 29, 2012 | Share

Eli Goodman on Explosive Online Video Growth Coming from Premium Programming

Eli Goodman, Media Evangelist of comScore Inc., on Explosive Online Video Growth Coming from Premium Programming. View

Featuring: Eli Goodman Tags: Video

Video Mar. 23, 2012 | Share

Eli Goodman on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising

Eli Goodman, Media Evangelist of comScore Inc., on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising. View

Featuring: Eli Goodman Tags: Advertising, Video

Video Feb. 9, 2012 | Share

The Future of Online Video

Dan Piech, comScore Product Manager for Online Video, shares insights on the future of online video and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View

Featuring: Dan Piech Tags: Video

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