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Video Jun. 17, 2014 | Share

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin talks to BeetTV

Josh Chasin talks about ad validation at the BeetTV Video Ad Fraud & Viewability Leadership Summit. View

Video May. 15, 2014 | Share

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement

From TV to Total Video

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement. View

Video Feb. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Video Jul. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... View

Video Jun. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Video Mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Video Jul. 22, 2012 | Share

Are You Watching What's On?

Today 89 million people in the U.S. will watch 1.2 billion videos online. Cross Platform consumers are are more than twice as likely than TV-only viewers to use Social Networking to discover new programs. View

Video Mar. 29, 2012 | Share

Eli Goodman on Explosive Online Video Growth Coming from Premium Programming

Eli Goodman, Media Evangelist of comScore Inc., on Explosive Online Video Growth Coming from Premium Programming. View

Video Mar. 23, 2012 | Share

Eli Goodman on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising

Eli Goodman, Media Evangelist of comScore Inc., on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising. View

Video Feb. 9, 2012 | Share

The Future of Online Video

Dan Piech, comScore Product Manager for Online Video, shares insights on the future of online video and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View