Creating Smarter Media Plans with comScore Tools

Creating Smarter Media Plans with comScore Tools

Develop advanced skills with comScore syndicated tools to increase the speed and quality of the planning insights you offer at every step of your Media Planning process. Join comScore expert trainers for an intensive 1-day workshop that weaves case studies, advanced approaches, time-saving tips and hands-on exercises.

Date and location

  • Tuesday 20 May 2014, 09:00am - 05:00pm, Chicago, IL. Register now
  • Tuesday 23 September 2014, 09:00am - 05:00pm, New York, NY. Register now
  • Tuesday 28 October 2014, 09:00am - 05:00pm, San Francisco, CA. Register now

Time
9:00 AM – 5:00 PM, breakfast and lunch included

Who should attend?
This course is ideal for Agency Media Planners, with at least 1 year experience using comScore Media Metrix, who seek to become “power users” of comScore tools for Media Planning, thus boosting their productivity and professional development.

Costs
$695 USD
$695 CAD
£ 495 GBP
$1.300.000 COP
Non-US prices exclude VAT. Group discounts are available

Registration
You can register up to one week before the course.

Contact
If you have further questions, contact us today.

Course Details

  • Live 1-Day workshop
  • Hands on use of comScore tools
  • First step to comScore certification
  • Public courses delivered regionally
  • On-site courses by request

Featured Products:

  • Media Metrix
  • Plan Metrix*
  • Ad Metrix
  • Segment Metrix*
  • Video Metrix
  • Search Planner
  • Audience Duplication
  • Cross Visiting
  • Media Builder*
  • Media Planner
  • Reach Frequency
  • comScore Dictionary

Topics To Be Covered:

  • Competitive Analysis
  • Target Audience Profile
  • Digital Media Selection
  • Mastering Boolean Logic*
  • Accurate R/F Analysis
  • Navigating the comScore Dictionary
  • Planning Video Campaigns
  • Insights from Search Data
  • Performance Evaluation
  • Audience Duplication and Cross Visiting

* Course covers products if applicable in your market