Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
22 May - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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23 May - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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comScore Web Analytics e Big Data
In this presentation, André Freitas, comScore Brazil head of business development explores how your business can run faster and smarter with comScore Digital Analytix®. Read more
By: Ana Laura Zain Tags: Web Analytics, Web Traffic24 Percent of Mexican Internet Users Visited Health Sites in February 2013
comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... Read more
By: Ana Laura Zain Tags: Health, Internet Use, Top 10 Sites
Key Trends That Are Shaping the Brazilian Digital Landscape
Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social media, search, online video, digital advertising, mobile and e-commerce. Read more
By: Ana Laura Zain Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, Online video, Retail
2013 Brazil Digital Future in Focus
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, ecommerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Online video, Orkut, Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube
comScore Releases ‘2013 Brazil Digital Future in Focus’ Report
comScore today released the 2013 Brazil Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Online video, Orkut, Rankings, Smartphone, Social, Tablets, YouTubeBrazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012
comScore today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide... Read more
By: Ana Laura Zain Tags: Facebook, Online video, YouTubeArgentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month
comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more
By: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, TwitterBlack Friday Dazzles in Brazil with Nearly 5 Times Higher Spending than Average Day in November
comScore today released an analysis of Brazil retail e-commerce spending growth on Black Friday (November 23) relative to the rest of the 2012 online holiday shopping season through November 27 for a selection of leading retailers. Black Friday saw a 368 percent increase in online spending compared to the average online shopping day in November, a considerably... Read more
By: Ana Laura Zain Tags: Black Friday, ecommerce, Holiday Shopping, RetailChile Leads Latin America with the Highest Number of Online Videos Watched per Viewer
comScore today released a study on online video viewing activities in Chile with insights from its comScore Video Metrix service. The study found that internet users in Chile watched an average of 171 videos per viewer in August to lead the Latin America region. Google Sites ranked as Chile’s top video destination accounting for nearly 8 in 10 online... Read more
By: Ana Laura Zain Tags: Google, Online videoInternet Users in Mexico Watch More than 14 Hours of Online Video to Lead as the Most Engaged Audience in Latin America
comScore today released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August. Google Sites ranked as Mexico’s top video destination accounting... Read more
By: Ana Laura Zain Tags: Google, Online video