Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read moreBy: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform
During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Read moreBy: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform
Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Read moreBy: Gian Fulgoni Tags: CPG, e-Commerce
comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). Read moreBy: Gian Fulgoni Tags: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use
In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Read moreBy: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform
In January 2014, comScore co-founder and executive chairman Gian Fulgoni participated in the Beet.tv executive retreat in Vieques, Puerto Rico. In this interview, he discusses comScore validated campaign essentials, or vCE, which tracks digital ad delivery in real time, has more than eighty percent of the world’s market share and deploys in 43 countries.... ViewFeaturing: Gian Fulgoni Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising, Viewability
Gian Fulgoni, comScore Executive Chairman & Co-Founder, provides an update on this season's e-commerce winners and losers on CNBC Squawk Box. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, Retail
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Read moreBy: Andrew Lipsman, Gian Fulgoni Tags: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. Read moreBy: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Programmatic Buying, Viewability
In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. Read moreBy: Gian Fulgoni Tags: Ad Impressions, Audience Measurement, Marketing Research