comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read moreBy: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics
One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned, board sanctioned, CEO transition process that started over two years ago. Read moreBy: Magid M. Abraham, Ph.D. Tags: comScore Financial News
Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Advertising, Facebook, Video
Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Advertising, Mobile, Search, Smartphone, Tablets
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video
comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently driving the online advertising market, which operates with unconstrained supply of ad inventory... Read moreBy: Magid M. Abraham, Ph.D. Tags: Ad Validation, Viewability
The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Read moreBy: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Ad Validation, Advertising, Viewability
The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Read moreBy: Andrea Vollman, Linda Abraham, Magid M. Abraham, Ph.D. Tags: Ad Impressions, Ad Validation, Advertising, Viewability
comScore CEO Magid Abraham talks about Facebook Inc.'s initial public offering and the outlook for mobile advertising on the social-networking site. ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Facebook, Social
comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our “Trees for Knowledge” panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in 2008 to support the planting of millions of trees in developing communities throughout the world... Read moreBy: Magid M. Abraham, Ph.D. Tags: Uncategorized