Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentation Apr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Blog Feb. 11, 2014 | Share

Passing the Torch to Serge Matta as comScore’s Next CEO

One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned, board sanctioned, CEO transition process that started over two years ago. Read more

By: Magid M. Abraham, Ph.D. Tags: comScore Financial News

Video Jun. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, Facebook, Video

Video Jun. 3, 2013 | Share

Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View

Featuring: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Advertising, Mobile, Search, Smartphone, Tablets

Video Mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, TV, Video

Blog Aug. 16, 2012 | Share

Digital Scarcity Improves the Economics of Online Advertising

comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently driving the online advertising market, which operates with unconstrained supply of ad inventory... Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Validation, Viewability

Presentation Aug. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Read more

By: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Whitepaper Aug. 14, 2012 | Share The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Read more

By: Andrea Vollman, Linda Abraham, Magid M. Abraham, Ph.D. Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Video May. 17, 2012 | Share

Magid Abraham talks about Facebook Inc.

comScore CEO Magid Abraham talks about Facebook Inc.'s initial public offering and the outlook for mobile advertising on the social-networking site. View

Featuring: Magid M. Abraham, Ph.D. Tags: Facebook, Social

Blog Apr. 23, 2012 | Share

comScore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our “Trees for Knowledge” panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in 2008 to support the planting of millions of trees in developing communities throughout the world... Read more

By: Magid M. Abraham, Ph.D. Tags: Uncategorized

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