Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
23 May - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more
By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
2013 U.S. Digital Future in Focus
In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Read more
By: Eli Goodman Tags: Ad Impressions, Advertising, Audience Measurement, ecommerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, Video, YouTube10 Burning Issues for Digital
In this presentation, comScore Media Evangelist Eli Goodman discusses the biggest issues marketers are facing in today’s increasingly digital world, including big data, e-commerce, social media, and privacy. Read more
By: Eli Goodman Tags: Advertising, ecommerce, Social
Facebook Graph Search: What Happens When Utility and Frequency Collide?
With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Read more
By: Eli Goodman Tags: Facebook, Google, SearchThe Imminent Mobile Commerce Avalanche
Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the store (i.e. “showrooming”) or seamlessly purchasing on your iPad from the comfort of your couch, known as sit-back shopping. While it may come as no surprise to many of you, there are a variety of trends that point towards a... Read more
By: Eli Goodman Tags: Black Friday, ecommerce, Holiday Shopping, Mobile, Tablets
How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines
This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. Read more
By: Eli Goodman Tags: Advertising, Black Friday, CPG, Cyber Monday, ecommerce
Map Searches Shift from Desktops to Smartphones
Many of you may remember playing the educational game “Where in the World is Carmen Sandiego?” growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and her henchman around the world, and only your knowledge of geography could enable their capture. If you correctly interpreted the clues, you were rewarded... Read more
By: Eli Goodman Tags: Mobile, SearchSearch: Which Country Takes the Gold Medal?
The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Read more
By: Eli Goodman Tags: Search, Sports
How Search is Helping Quora Break Through to the Mass Market
Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us, or a YouTube video we heard about from a friend. Read more
By: Eli Goodman Tags: Search