comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore, Inc., in conjunction with Evolution Road, is releasing the Seventh Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. Released annually, these benchmarks provide the ongoing context needed to develop a more comprehensive understanding of the incremental effect of online marketing activities within the pharmaceutical... Read moreBy: John Mangano Tags: Health, Pharma
Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers
Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation,... Read moreBy: John Mangano Tags: Advertising, Pharma
Over the past few years, the U.S. online audience has increasingly turned to health sites to research various conditions and prescription drugs, making the health category one of the fastest growing areas online. Consequently, marketers in the health and pharmaceutical industry have an even greater opportunity to tap into these digital behaviors to... Read moreBy: John Mangano Tags: Pharma
Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily... Read moreBy: John Mangano Tags: Health, Pharma, Social
A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. Read moreBy: John Mangano Tags: Mobile, Smartphone, Web Traffic
Are online health websites really experiencing a slowdown in visitation? Contrary to recent survey findings reporting a decline, comScore shows that overall visitation to health websites has never been stronger. Ever since consumers gained unprecedented access to a wealth of information on the Internet, the demand for health and pharmaceutical information... Read moreBy: John Mangano Tags: Health, Pharma, Web Traffic
Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportunity as most of the leading marketing minds for the industry were in attendance. There was much to be discussed this year as 2009 saw increased activity... Read moreBy: John Mangano Tags: Pharma