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Presentation Aug. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

Blog Oct. 24, 2013 | Share

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. Read more

Presentation Oct. 21, 2013 | Share

2013 Auto Insurance Shopping Report

2013 Auto Insurance Shopping Report

The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read more

Blog Oct. 7, 2013 | Share

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

U.S. Unique Visitors to Healthcare.gov

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... Read more

Blog Apr. 27, 2010 | Share

The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of the sluggish year that 2008 represented in the market. And much like the Eyjafjallajokull... Read more

Whitepaper Apr. 14, 2010 | Share

The 2010 Online Auto Insurance Report

comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting,... Read more

Blog May. 28, 2009 | Share

Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between Liza Hausman of Gigya, Keith Kilpatrick from Buzzlogic, Jonathan Carson from Nielsen Online and... Read more