comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit of Christmas” not only launched what would soon become the popular animated series “South Park”,... Read moreBy: Andres Palmiter Tags: Video,