Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Feb. 28, 2014 | Share

comScore’s Participation in 2014 Data Privacy Day

For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three points in particular that seemed to spark the greatest response from the crowds. Read more

By: Mark Donovan, Richard Weaver Tags: Privacy

Blog Nov. 26, 2013 | Share

Giving Thanks to Our Panelists This Holiday Season

While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. Read more

By: Richard Weaver Tags: Privacy

Blog Jul. 17, 2013 | Share

comScore Adopts Best Practices to Enhance Compliance with New COPPA Regulations

As readers may be aware, on July 1, 2013, revisions to COPPA (Children’s Online Privacy Protection Act) went into effect, providing updated clarification to the rules of the road for companies that wish to collect information from anyone under the age of 13 for the purpose of contacting them or providing services to them. comScore has carefully reviewed... Read more

By: Richard Weaver Tags: Privacy

Blog Sep. 14, 2012 | Share

PrivacyChoice Awards comScore’s ScorecardResearch Highest Possible Rating of 50 out of 50 for Online Privacy Practices

comScore today announced that its Scorecard Research service has earned the highest possible rating of 50 out of 50 for its online privacy practices by PrivacyChoice, a leader in privacy technology innovation. PrivacyChoice evaluated ScorecardResearch on five major categories: Anonymity, Boundaries, Retention, Choice and Oversight and found that ScorecardResearch... Read more

By: Richard Weaver Tags: Awards

Blog Apr. 18, 2012 | Share

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire. Read more

By: Richard Weaver Tags: Audience Measurement, Engagement, Social

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