Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Whitepaper Dec. 10, 2013 | Share

UK Digital Market Overview December 2013

Your monthly snapshot of digital audience trends. A fairly static month on month performance on all platforms, Total Digital Population increased 1% to 47.8m, that growth coming from PC +0.3% (44.7m) and Video +0.8% (37m) with Mobile growing a fraction to 33.8m unique users. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Whitepaper Nov. 19, 2013 | Share UK Digital Market Overview November 2013

UK Digital Market Overview November 2013

Your monthly snapshot of digital audience trends. Browsing from PC again remains static month on month at 44.6m, video consumption is down slightly (-1.4%) and access from mobiles is up by 1.5% Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Press Release Oct. 21, 2013 | Share

1 in 7 European Smartphone Owners Make Online Purchases via their Device

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile phone usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. Read more

By: Ayaan Mohamud Tags: Audience Measurement, m-Commerce, Mobile, Retail, Shopping

Whitepaper Oct. 17, 2013 | Share

UK Digital Market Overview October 2013

Britons surfing the web via PC in July remained at previous levels, 44.6m, viewing video content also maintained previous levels at 37m. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Blog Oct. 4, 2013 | Share comScore and UKOM Event 2013

comScore & UKOM Present The Multi-Platform Majority

On Tuesday 1st October, comScore and UKOM hosted an exclusive London event to outline, for the first time, how unduplicated audiences balance their PC, Mobile and Tablet consumption. Hundreds of media experts from around London including those from global marketers, top agencies, premium publishers and technology innovators were in attendance to celebrate... Read more

By: Ayaan Mohamud Tags: Advertising, Events, Mobile, Multi-Platform, Tablets

Press Release Sep. 17, 2013 | Share

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution... Read more

By: Ayaan Mohamud Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Whitepaper Sep. 16, 2013 | Share

UK Digital Market Overview September 2013

Britons surfing the web via PC in July remained at previous levels, 44.6m, viewing video content also maintained previous levels at 37m. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Whitepaper Aug. 16, 2013 | Share

UK Digital Market Overview August 2013

44.6m Britons surfed the web via their PC in June 2013, over 37m viewed video content online (+1.2% on May) and over 28.6m users browsed on-network via their mobile phone. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, , Video

Blog Jul. 31, 2013 | Share The UK Mobile Gaming Landscape

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. Read more

By: Ayaan Mohamud Tags: Android, Gaming, iOS, Mobile, Smartphone

Whitepaper Jul. 15, 2013 | Share UK Digital Market Overview July 2013

UK Digital Market Overview July 2013

Britons surfing the web via PC remained stable at 44.6m unique users, with video consumption growing slightly month on month to almost 36.8m unique viewers. Read more

By: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

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