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Presentation May. 24, 2016 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue. Read more

Presentation Nov. 19, 2015 | Share

comScore on Programmatic

comScore on Programmatic

In our comScore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good relationship between all players in the digital ecosystem. Read more

Presentation Jul. 24, 2015 | Share

2015 LATAM Future in Focus

2015 LATAM Future in Focus

The digital world has grown enormously in 2014 and there's been a transformation in the way that Latin Americans interact with technology and consume media. In this presentation, we cover the current state of online advertising in Latin America and how comScore is helping to drive the industry. Read more

Video Jul. 11, 2013 | Share

Highlights from Latin America Digital Future in Focus

Alejandro Fosk, comScore Senior Vice President in Latin America, provides an overview of the Latin American digital landscape and identifies the prevailing trends in web usage, social media and mobile. View

Presentation May. 29, 2013 | Share

2013 Latin America Digital Future in Focus

comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more

Presentation Nov. 29, 2012 | Share

State of eCommerce in Latin America 2012

This study provides an overview of the eCommerce industry in Latin America, consumer behavior and an in-depth analysis of the Retail, Travel and Banking categories across 7 countries in the region. Read more

Presentation Oct. 26, 2012 | Share

A New Era for Online Video in Latin America

In this presentation Alejandro Fosk highlights the changing shape of the online video market in Latin America and how the industry is reacting to this. Read more