comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Alejandro Fosk, comScore Senior Vice President in Latin America, provides an overview of the Latin American digital landscape and identifies the prevailing trends in web usage, social media and mobile. ViewFeaturing: Alejandro Fosk Tags: Advertising, e-Commerce, Internet Use, Mobile, Retail, Social
comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read moreBy: Alejandro Fosk Tags: Ad Impressions, Advertising, e-Commerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social
This study provides an overview of the eCommerce industry in Latin America, consumer behavior and an in-depth analysis of the Retail, Travel and Banking categories across 7 countries in the region. Read moreBy: Alejandro Fosk Tags: Banking, Coupon Sites, e-Commerce, Retail
In this presentation Alejandro Fosk highlights the changing shape of the online video market in Latin America and how the industry is reacting to this. Read moreBy: Alejandro Fosk Tags: Video, VEVO, YouTube