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Press Release Apr. 2, 2013 | Share

comScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies

comScore, Inc. (NASDAQ: SCOR) today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage their own data in conjunction with the power of comScore’s proprietary digital media categorization and segmentation schemes to power unique... Read more

Whitepaper Feb. 22, 2013 | Share

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Turning Big Data into Mobile Subscriber Insights

Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... Read more