Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 May - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
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22 May - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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22 May - State of Digital Q1 2013
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
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comScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies
comScore today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage their own data in conjunction with the power of comScore’s proprietary digital media categorization and segmentation schemes to power unique timely insights for... Read more
By: Maria Quan Tags: Mobile, Telecom
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... Read more
By: Maria Quan Tags: Big Data, Connected Devices, Mobile, Smartphone, Tablets