Key Insights from 2012
and What They Mean for
the Coming Year
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Read moreBy: Andrea Jacobs Tags: ecommerce, Finance, Internet Use, Mobile, Retail, Shopping, Smartphone, Tablets