Key Insights from 2012
and What They Mean for
the Coming Year
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
The New Currency: Measurement in an Age of Cross-Screen Audiences
Anthony Psacharopoulos, EVP Enterprise, comScore, Inc.
comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Read moreBy: Andrea Jacobs Tags: e-Commerce, Finance, Internet Use, Mobile, Retail, Shopping, Smartphone, Tablets