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Whitepaper Feb. 4, 2013 | Share

Digital Wallet Road Map 2013

Digital Walles Roadmap 2013 - The Fast Lane to Driving Consumer Adoption

comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Read more