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Blog Mar. 6, 2014 | Share

Mobile Device Usage: Singapore v/s Hong Kong

Mobile Device Usage Singapore vs Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Read more

Data Gem Jan. 7, 2014 | Share

Who uses Social Media in New Zealand?

Social Media in New Zealand

2.8 million people accessed a social media site in New Zealand during November 2013. This category reached 94.6 percent of the total Kiwi internet audience. Facebook was the clear leader with 1.95 million unique visitors; more than double that of LinkedIn who came in second place with an audience of 798,000 unique visitors. In the past 12 months, LinkedIn... Read more

Blog Dec. 18, 2013 | Share

How Australia Spends Its Time Online

Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Read more

Data Gem Dec. 9, 2013 | Share

UK’s ASOS has the Youngest Audience Amongst Top Australian Retail Sites

Demographic Composition of the Top Online Retail Sites in Australia

Woolworths Limited, Coles Group Ltd, and MyShopping.com.au, the top 3 online retailers in Australia attract a more mature audience than the average online demographic pattern in Australia. 62% of both Woolworths’ and Coles’ users are above 35 years old. MyShopping.com.au skews even older, with 67% of its audience being above 35 years old. Read more

Blog Dec. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Read more

Data Gem Nov. 27, 2013 | Share

Yahoo! Hong Kong Deals is Most Popular Coupon site in Hong Kong, Groupon and Taobao Juhuasuan show strong growth

Top 7 Coupon Sites in Hong Kong

The coupon sector in Hong Kong has seen a healthy growth of 14.7% from 1.24 million unique visitors in April 2013 to 1.42 million unique visitors in September 2013. Read more

Data Gem Nov. 7, 2013 | Share

Asia-Pacific: One Region, Many Audiences

Demographic composition of online audience across markets in Asia Pacific

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. Read more

Press Release Oct. 29, 2013 | Share

comScore Releases the “2013 China-Taiwan-Hong Kong Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 China–Taiwan–Hong Kong Digital Future in Focus report, providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis... Read more

Presentation Oct. 29, 2013 | Share

2013 China–Taiwan–Hong Kong Digital Future in Focus

Whitepaper - China Future in Focus

comScore presents the 2013 China–Taiwan–Hong Kong Digital Future in Focus, it’s report providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Read more

Press Release Oct. 14, 2013 | Share

comScore Releases the “2013 Japan Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends... Read more