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Press Release Jul. 14, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN)* member sites compared to non-member sites. Read more

Press Release Jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Read more

Press Release Jun. 3, 2016 | Share

Podcast Consumption on The Rise, According To Wondery/comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated to podcasting, commissioned by audio on-demand network Wondery. Read more

Press Release Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Read more

Press Release Apr. 20, 2016 | Share

comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms. Giving clients access... Read more

Press Release Apr. 20, 2016 | Share

comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video

Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency and GRPs – has been granted accreditation by the Media Rating Council (MRC). Read more

Press Release Apr. 19, 2016 | Share

comScore Delivers First Cross-Platform Ratings to Clients

comScore (NASDAQ: SCOR) announced today that it has completed the first round of development of its cross-platform ratings, and is now delivering those results to clients for private preview Read more

Press Release Apr. 15, 2016 | Share

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year. Read more

Blog Apr. 4, 2016 | Share

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an impact because they’re either not viewable or not delivered to a human. Read more

Press Release Mar. 25, 2016 | Share

comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award

comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... Read more