Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Apr. 7, 2014 | Share Subscriber Analytix Questions Guide

Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Read more

By: Julie Parke Tags: Mobile Operators

Press Release Feb. 20, 2014 | Share

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics: Analytics Innovation

comScore, Inc. (NASDAQ: SCOR) today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in Las Vegas for the joint partner solution combining comScore’s enterprise analytics platform, Subscriber Analytix with IBM’s data network,... Read more

By: Julie Parke Tags: Mobile, Mobile Operators

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