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Case Study May. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more

Press Release May. 4, 2016 | Share

Kantar Media and comScore Announce Cross-Platform Services in Latin America

Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will soon be unveiled in Latin America. Read more

Case Study Apr. 5, 2016 | Share

Campaign Viewability Optimisation: An Auto Manufacturer Case Study

Campaign Viewability Optimisation An Auto Manufacturer Case Study

In-Flight Optimisation Increases Publisher’s Viewability by 86% for Auto Manufacturer’s Ad Campaign Read more

Case Study Apr. 5, 2016 | Share

In-Geography Campaign Validation: A comScore Case Study

How comScore recovered value from ads that missed their geographic mark. Read more

Blog Nov. 18, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return... Read more

Press Release Apr. 30, 2015 | Share

ABC Grants Continued Certification to comScore for Content Verification

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The ABC certificate provides transparency into the capabilities of comScore’s CV product in order to give advertisers and agencies... Read more

Press Release Apr. 21, 2015 | Share

UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR) today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK, has signed an extension contract renewing their appointment of comScore as the exclusive partner for online media audience measurement in the... Read more

Blog Apr. 20, 2015 | Share

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem. Read more

Press Release Mar. 12, 2015 | Share

comScore Appoints Duncan Trigg as Vice President of Advertising Effectiveness

comScore today announced that Duncan Trigg has joined the company as Vice President of Advertising Effectiveness. Mr. Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across all global markets outside of the U.S. He will be based in London. Read more

Press Release Feb. 25, 2015 | Share

comScore Introduces Mobile Metrix® in the UK to Measure Total Mobile Audience Behaviour Across Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore’s Unified Digital Measurement™ (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level... Read more