comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Today, crowds of eager consumers will get their hands on the iPhone 5 as Apple’s latest smartphone officially hits stores and mailboxes across the U.S. It’s been just over a week since CEO Tim Cook and marketing chief Phil Schiller took the stage and unveiled the much-anticipated device on September 12, and already it’s proving to be the company’s... Read moreBy: Sarah Radwanick Tags: Apple, iPhone, Mobile, Smartphone
From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?
comScore, Inc. (NASDAQ: SCOR) today released a study on U.S. smartphone shopping behavior based on data from its comScore Mobile Metrix 2.0 service. The study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. Amazon Sites led as the top retailer with an audience of 49.6 million visitors,... Read moreBy: Sarah Radwanick Tags: Mobile, Retail
comScore, Inc. (NASDAQ: SCOR) today released a study of U.S. smartphone travel behaviors based on data from its comScore Mobile Metrix 2.0 service. The study found that nearly 40 million consumers accessed travel sites or apps from their smartphone in July 2012, reaching 37 percent of the smartphone population. TripAdvisor Media Group led as the largest... Read moreBy: Sarah Radwanick Tags: Mobile, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released a study on the growth of the online travel market in Brazil from its comScore Media Metrix service. The report found that 16.5 million Brazilians visited Travel sites in July 2012, gaining 18 percent in the past year as a record number of Brazilians turned to the web to plan and book travel. Read moreBy: Sarah Radwanick Tags: Travel
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending June 2012. The study surveyed more than 4,000 Japanese mobile subscribers and found Sharp to be the top mobile handset manufacturer overall with 22.6 percent market... Read moreBy: Sarah Radwanick Tags: Mobile, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released a study on the top online sites and activities in India from its comScore Media Metrix service. The report found that Google Sites ranked as the top destination in June 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2... Read moreBy: Sarah Radwanick Tags: Rankings
comScore Announces Introduction of Online Video Measurement Service in Taiwan, Vietnam, Indonesia and the Philippines
comScore, Inc. (NASDAQ: SCOR) today announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s industry-leading online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors. comScore... Read moreBy: Sarah Radwanick Tags: Video
Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event
The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... Read moreBy: Sarah Radwanick Tags: Mobile, Smartphone, Sports, Tablets
comScore, Inc. (NASDAQ: SCOR) today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their... Read moreBy: Sarah Radwanick Tags: Smartphone, Travel
The Great American Smartphone Migration: Nearly Half of Feature Phone Subscribers Who Acquired a New Device in April Switched to a Smartphone
comScore, Inc. (NASDAQ: SCOR) today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers who acquired a device during April 2012 switched to a smartphone, an increase of 9.5 percentage points from the previous year, as smartphone... Read moreBy: Sarah Radwanick Tags: Android, Apple, BlackBerry, Google, iOS, iPhone, Mobile, RIM, Smartphone