Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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4 Jun - Internet Retailer and Conference Expo 2013
Today’s consumers: No longer constrained by walls or held in place by a wire
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
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comScore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more
By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, TV, Video, Yahoo, YouTube2013 Digital Future in Focus Series
In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... Read more
By: Carmela Aquino Tags: ecommerce, Mobile, Search, Shopping, Smartphone, SocialcomScore Releases the “2013 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more
By: Carmela Aquino Tags: Android, Apple, BlackBerry, HTC, iOS, iPad, iPhone, , LG, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, Telecom, WiFi
2013 Mobile Future in Focus
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read more
By: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, HTC, iOS, iPad, iPhone, LG, Nokia, RIM, Samsung, Smartphone, Tablets
Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013
Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Read more
By: Carmela Aquino Tags: Advertising, Demographics, ecommerce, Multi-Platform, Online video, Rankings, Retail, Search, Shopping, Smartphone, Social, Tablets, Top 10 Sites, Video
2013 U.S. Digital Future in Focus
2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives... Read more
By: Andrew Lipsman, Carmela Aquino, Stephanie Flosi Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Social, TabletscomScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers
comScore today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness... Read more
By: Carmela Aquino Tags: ecommerce, Finance, Internet Use, Marketing ResearchNew Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement
comScore today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’ attitudes toward mobile... Read more
By: Carmela Aquino Tags: Health, Mobile, Pharma
Beyond the Like
As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend their reach. This presentation highlights the research that comScore has produced on measuring social media marketing effectiveness, leveraging comScore’s... Read more
By: Carmela Aquino Tags: Engagement, Facebook, SocialTablets Reinvent Americans’ Relationship with Print
comScore today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms revealed that... Read more
By: Carmela Aquino Tags: , Newspapers, Tablets