Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Read moreBy: Amarpal Singh Tags: Ad Impressions, Advertising, CPG, Marketing Research
In this presentation, Alex Banks analyzes the online media landscape in Brazil, and the new trends in online advertising. Read moreTags: Ad Impressions, Ad Validation
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion. Read moreBy: Adam Lella Tags: Ad Impressions, Engagement, Top 10 Sites, Video, YouTube
I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience buying. I’ve spent the last 15 years in this industry and have seen quite a bit of change... Read moreBy: Jeff Hackett Tags: Ad Impressions, Ad Validation, Advertising
comScore Canada Welcomes Starcom MediaVest Group As Preferred Strategic Partner for Digital Campaign Ratings
comScore, Inc. (NASDAQ: SCOR) today announced SMG Canada will leverage the ad and audience delivery modules of validated Campaign Essentials® (vCE™) to validate the performance of their campaigns. Specifically, SMG will use the tool to measure audience delivery, viewability, brand safety, in-geo delivery and non-human traffic in order to maximize... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising
This webinar presented in German by Peter Bernschneider, revealed the results of our global vCE Benchmarks study conducted earlier this year. It also covered the latest online trends in Germany across web usage, social media, online video and mobile. Read moreBy: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement
More and more clients are now beginning to ask questions about impression viewability measurement, hear how comScore has amassed a significant amount of data to help understand why viewability and in-target delivery are important. Ad dress some of the question marks swirling in the minds of advertisers, agencies and publishers. Read moreBy: Kerry J Brown Tags: Ad Impressions, Ad Validation, Advertising, Demographics
comScore validated Campaign Essentials™ (vCE) Has Strong Adoption Among Advertisers, Agencies and Publishers in Canada
comScore, Inc. (NASDAQ: SCOR) today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest ma rket competitor during the third quarter. Read moreBy: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising
Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Advertising, Engagement, Mobile, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Engagement, Top 20 Sites, Video, YouTube