Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Who uses Social Networks in the Netherlands?
25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
Read More
25 Jun - The State of Display Advertising in Brazil 2013
While digital publishers, marketers and agencies rely heavily on online display advertising, they haven’t had the detailed creative and quantitative insights needed to optimize campaigns and understand the competition.
Read More
8 Sep - GIL 2013: The Global Community of Growth, Innovation and Leadership
GIL 2013: The Global Community of Growth, Innovation and Leadership
Panel: Unlocking the Value of Big Data
Mike Brown, CTO, comScore, Inc.
Read More
Driving Stronger ROI with Real Time Branding Insights Brazil
In this presentation Alex Banks, comScore VP Latin America and Managing Director Brazil presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, AdvertisingcomScore Launches Ad Metrix Service in Mexico to Provide Competitive Intelligence for Online Display Advertising
comScore today released the latest insights on the display advertising market in Mexico from its comScore Ad Metrix service launched in March this year. The breakthrough service offers advertisers, agencies and publishers comprehensive insights into where display ad impressions appear online, the demographic composition of the audiences reached, along... Read more
By: Ana Laura Zain Tags: Ad Impressions, Advertising, Audience Measurement, DemographicscomScore Releases May 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTube
Magid Abraham talks about advertising trends in web and mobile
Magid Abraham, CEO and Co-Founder of comScore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.” View
Featuring: Magid M. Abraham, Ph.D. Tags: Ad Impressions, Advertising, Mobile, Search, Smartphone, Tablets
2013 Latin America Digital Future in Focus
comScore presents the 2013 Latin America Digital Future in Focus report, providing an overview of the Latin American digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read more
By: Alejandro Fosk Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, iOS, LinkedIn, Mobile, Pinterest, Retail, Smartphone, Social
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Read more
By: Eli Goodman Tags: Ad Impressions, Ad Validation, Advertising
comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVOcomScore Releases April 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Read more
By: Andrew Lipsman Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTube
Driving Stronger ROI with Real Time Branding Insights Latin America
In this presentation Ivan Marchant, comScore Country Manager Mexico presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Read more
Tags: Ad Impressions, Ad Validation, Advertising
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Read more
Tags: Ad Impressions, Ad Validation