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Press Release Sep. 4, 2014 | Share

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. The partnership builds on Neustar... Read more

Blog Sep. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. Read more

Press Release Aug. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... Read more

Press Release Aug. 4, 2014 | Share

comScore Acquires MdotLabs to Augment its Non-Human Traffic Detection Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. Read more

Press Release Jul. 23, 2014 | Share

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. Read more

Press Release Jul. 16, 2014 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Read more

Press Release Jul. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Read more

Video Jun. 17, 2014 | Share

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin talks to BeetTV

Josh Chasin talks about ad validation at the BeetTV Video Ad Fraud & Viewability Leadership Summit. View

Blog Jun. 10, 2014 | Share

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to the effectiveness of ads in the digital environment. In light of concerns around ad... Read more

Blog Jun. 2, 2014 | Share

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns, we thought it would be a great time to sit down with Brian Pugh, comScore’s SVP of Audience,... Read more