Key Insights from 2012
and What They Mean for
the Coming Year
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. Read moreBy: Gian Fulgoni Tags: Advertising, Amazon, ecommerce, Mobile, Multi-Platform, Retail
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Read moreBy: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read moreBy: Berit Block Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video
In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read moreBy: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read moreBy: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read moreBy: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTube
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. ViewFeaturing: Gian Fulgoni Tags: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Smartphone
Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time
comScore (NASDAQ : SCOR) today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making... Read moreBy: Andrew Lipsman Tags: Amazon, Apple, Black Friday, ecommerce, Holiday Shopping, Internet Use, Retail, Shopping
Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through aggressive holiday promotions and pricing strategies. In 2009, Walmart announced significant... Read moreBy: Andrew Lipsman Tags: Amazon, ecommerce, Retail
I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read moreBy: Gian Fulgoni Tags: Amazon, ecommerce, Media & Entertainment, Shopping