Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
19 Jun - Attribution Revolution by Magnetic
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
Read More
19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
Read More
25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
Read More
IRCE State of Online Retail Presentation
Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. Read more
By: Gian Fulgoni Tags: Advertising, Amazon, ecommerce, Mobile, Multi-Platform, Retail
State of the U.S. Online Retail Economy Q1 2013
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Read more
By: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
2013 Future in Focus – Digitales Deutschland Webinar
This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read more
By: Berit Block Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video
2013 Canada Digital Future in Focus
In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read more
By: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video
The Multi-Media Path to Purchase
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read more
By: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, SmartphonecomScore Releases December 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTube
Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View
Featuring: Gian Fulgoni Tags: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, SmartphoneBlack Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time
comScore (NASDAQ : SCOR) today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making... Read more
By: Andrew Lipsman Tags: Amazon, Apple, Black Friday, ecommerce, Holiday Shopping, Internet Use, Retail, ShoppingFree Shipping for the 2010 Holiday Season
Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through aggressive holiday promotions and pricing strategies. In 2009, Walmart announced significant... Read more
By: Andrew Lipsman Tags: Amazon, ecommerce, RetailHarry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more
By: Gian Fulgoni Tags: Amazon, ecommerce, Media & Entertainment, Shopping