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Audience Measurement
Blog Jun. 10, 2014 | Share

Six Questions: Gian Fulgoni, comScore

Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position? Read more

Whitepaper Jun. 9, 2014 | Share

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

TV to Total Video Cross-Platform Measurement in Action

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more content flows across screens and people consume more of it on digital platforms, advertisers... Read more

Whitepaper Jun. 3, 2014 | Share

Dutch Digital Market Overview April 2014

Dutch Digital Market Overview April 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. Read more

Presentation May. 30, 2014 | Share

Key Insights and Digital Trends Shaping the Online Video Space

Times Internet Only Local Publishers in Top 10

Asia-Pacific OTT Market Review: Where it’s at, where it’s going? Read more

Market Ranking May. 23, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for April 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for April 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 192.3 million unique visitors, while AddThis topped the Ad... Read more

Presentation May. 23, 2014 | Share

Transparency & Data Branding in the Age of Programmatic Buying

Transparency & Data Branding in the Age of Programmatic Buying

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe. Read more

Presentation May. 22, 2014 | Share

2014 Brazil Digital Future in Focus Webinar

2014 Brazil Digital Future in Focus Webinar

The “2014 Brazil Digital Future in Focus” report provides key insights into the prevailing trends in Mobile Device and Multi-Platform Usage, Online Advertising, Social Media and Industry Trends including Retail, Banking/Finance, Sports, Travel and more. Read more

Market Ranking May. 21, 2014 | Share

comScore Releases April 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.1 million Americans watched online content videos in April 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Read more

Blog May. 16, 2014 | Share

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segments

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segments

While digital media – like traditional media – has historically been bought and sold based on a content property’s ability to reach a specific demographic audience, advertisers have increasingly turned to more sophisticated audience and behavioral targeting strategies. A remnant metric from TV ratings, TRPs are a necessary tool for cross-campaign... Read more

Presentation May. 15, 2014 | Share

Future in Focus: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators

Online Gambling Tracks Against Overall Gambling

This presentation covers: The Rise of Online Gambling & the Threats, Challenges & Opportunities for Lotteries & Regulators in Asia Pacific Read more