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Press Release Jul. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Read more

Blog Jul. 20, 2016 | Share

comScore Plan Metrix, Now with Mobile Data!

comScore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience targets. Advertisers want and need to do more than target their campaigns based on age and gender.... Read more

Case Study Jun. 23, 2016 | Share

Activating Inventory to Unlock Revenue: A Hearst Case Study

Activating Inventory to Unlock Revenue: A Hearst Case Study

In this case study, learn how comScore Activation provided Hearst with an automated solution for creating custom packages, resulting in greater scale, higher CPMs and greatly improved efficiency. Read more

Presentation Jun. 8, 2016 | Share

Home Sweet Digital Home

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... Read more

Presentation Mar. 15, 2016 | Share

comScore on Programmatic

comScore on Programmatic

During our comScore on Programmatic event, we discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digital ecosystem. Read more

Data Gem Dec. 10, 2015 | Share

How Millennials Are Leading the Mobile Consumption in Brazil

How millennials are leading the mobile consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average in Brazil. Read more

Presentation Dec. 7, 2015 | Share

Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016

Brazils Mobile Multi Platform Landscape and Trends for 2016

During our last webinar of the year, Luciana Burger, Manager Director for comScore Brazil gave us the Overview of the Internet consumption in Brazil. Read more

Presentation Nov. 23, 2015 | Share

Brazil’s Multi-Platform Landscape

Brazil’s Multi-Platform Landscape

During our happy hour event, Luciana Burger, Manager Director for comScore Brazil and James Muldrow, Director of Product Management, discussed Brazil's multi-platform landscape. Read more

Data Gem Nov. 2, 2015 | Share

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

75% of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can allow agencies, publishers and advertisers to know where consumers spend the most of their time. Read more

Presentation Oct. 27, 2015 | Share

The Digital Landscape in Brazil

The Digital Landscape in Brazil

Do you know your audience? Millennials not only account for nearly half of Brazil's digital population, but are also responsible for 53% of total online minutes and page views every month. Read more