Key Insights from 2012
and What They Mean for
the Coming Year
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read moreBy: Jodi McDermott Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices
comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... Read moreBy: Kate Dreyer Tags: Big Data, Multi-Platform, Web Analytics
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read moreTags: Big Data
This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform. Read moreTags: Big Data, iPhone, Mobile, Mobile operators, Nokia, Samsung, Smartphone
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... Read moreBy: Maria Quan Tags: Big Data, Connected Devices, Mobile, Smartphone, Tablets
comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... Read moreBy: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform
... Read moreBy: Judy Bahary Tags: Advertising, Big Data, Multi-Platform, Social, Tablets
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read moreBy: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookie Deletion, ecommerce, Mobile, Multi-Platform, Privacy, Smartphone, Social, Tablets
In this conference, Sébastien Moraldo, Senior Account Manager at comScore Digital Analytix highlights the benefits of the un-aggregated data technology. Read moreTags: Big Data, Web Analytics
In a fast-moving digital world, it is critical that marketers take advantage of the best analytics platform to power growth. In the “Forrester Wave: Web Analytics, Q4 2011” report, Forrester Research ranks the top analytics vendors across multiple criteria to ensure organizations make the right choice in selecting a provider. Read moreTags: Big Data, Web Analytics