Key Insights from 2012
and What They Mean for
the Coming Year
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
The New Currency: Measurement in an Age of Cross-Screen Audiences
Anthony Psacharopoulos, EVP Enterprise, comScore, Inc.
To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Read moreTags: Audience Measurement, Big Data
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Read moreTags: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth Read moreBy: Kate Dreyer Tags: Audience Measurement, Big Data, Multi-Platform, Smartphone
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read moreTags: Ad Validation, Advertising, Audience Measurement, Big Data, Multi-Platform
Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings... Read moreTags: Big Data, Connected Devices, e-Commerce, Marketing Research, Web Analytics
For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read moreTags: Big Data, Cross Media, Mobile
Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... Read moreBy: Denise Smith Tags: Big Data, Technology
comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. Read moreBy: Gian Fulgoni Tags: Big Data, Mobile
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read moreBy: Jodi McDermott Tags: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices
comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... Read moreBy: Kate Dreyer Tags: Big Data, Multi-Platform, Web Analytics