Insights


Search and Filter

Big Data
Press Release Jul. 7, 2016 | Share

comScore signs Local TV Ratings Contract with Dispatch Printing Company

comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio. Read more

Press Release Jul. 6, 2016 | Share

comScore Expands Relationship with Raycom TV

comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with Raycom. Read more

Press Release Jun. 29, 2016 | Share

Hearst Television, Inc. Signs with comScore’s Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark. Read more

Press Release Apr. 1, 2016 | Share

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing with comScore’s services will provide the industry with more dynamic measurement and holistic... Read more

Presentation Oct. 12, 2015 | Share

Trends in Marketing Intelligence

Trends in Marketing Intelligence

Now that comScore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how they are helping our clients to solve their main business challenges. Read more

Press Release Sep. 24, 2015 | Share

comScore Named a Visionary in Gartner’s First Magic Quadrant for Digital Marketing Analytics

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Digital Analytix® has been named a Visionary by Gartner, Inc. in its first-ever “Magic Quadrant for Digital Marketing Analytics” report. Read more

Blog Sep. 17, 2015 | Share

Is the Future of TV Programmatic?

Is the Future of TV Programmatic?

comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future of TV Programmatic?” was a program highlight. Read more

Presentation Sep. 14, 2015 | Share

Campaign Measurement to Drive Efficiency

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at comScore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during video or audio stream, using Digital Analytix® Stream Sense. Read more

Presentation Sep. 8, 2015 | Share

Understanding the Multi-Device Consumer

Understanding the Multi-Device Consumer

In this presentation, comScore’s Joe Nguyen and Fernando Gonzalez share best-in-class business analytics solutions to help you gain a deeper understanding of your customers’ behaviours across devices, giving you the insights you need to make the decisions that drive brand loyalty and increase revenue. Read more

Case Study Aug. 31, 2015 | Share

Digital Analytix Implementation in El Financiero

Digital Analytix Implementation in El Financiero

El Financiero, a leading Mexican Media Group specializing in finance, economics, and business, aims to deliver exceptional media coverage through its team of expert journalists and professionals. Read more