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Presentation May. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... Read more

Presentation May. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Read more

Whitepaper Apr. 21, 2016 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Read more

Presentation Apr. 13, 2016 | Share

2016 Uruguay Digital Future in Focus

2016 Uruguay Digital Future in Focus

Learn about the current state of the internet in Uruguay and how comScore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interact with technology and consume media. Read more

Whitepaper Mar. 8, 2016 | Share

Value of a Digital Ad: comScore and Millward Brown

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Read more

Data Gem Aug. 17, 2015 | Share

Digital Consumer Behavior in Mexico

Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising. Read more

Blog Mar. 20, 2015 | Share

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,... Read more

Blog Feb. 11, 2015 | Share

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will require substantial proof before making large-scale changes to their media strategy, which is why the ability to measure mobile advertising effectiveness is... Read more

Data Gem Feb. 9, 2015 | Share

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting in Better ROI

ConAgra

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers now have the tools needed to understand sources of waste, which they can use to increase the performance... Read more