Key Insights from 2012
and What They Mean for
the Coming Year
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read moreBy: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail
November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Read moreBy: Andrew Lipsman Tags: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Social
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read moreBy: Diane Wilson Tags: Advertising, Comparison shopping, CPG, ecommerce, Retail, Shopping
A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Read moreBy: Frank Findley Tags: Comparison shopping, Online video