Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Presentation Oct. 21, 2013 | Share 2013 Auto Insurance Shopping Report

2013 Auto Insurance Shopping Report

The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read more

By: Susan Engleson Tags: Comparison Shopping, e-Commerce, Finance

Presentation Mar. 4, 2013 | Share Multi-Media Path to Purchase

The Multi-Media Path to Purchase

In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read more

By: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison Shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone

Video Nov. 26, 2012 | Share

Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping

Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. View

Featuring: Gian Fulgoni Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail

Video Nov. 26, 2012 | Share Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. View

Featuring: Gian Fulgoni Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail

Blog Nov. 6, 2012 | Share

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Read more

By: Andrew Lipsman Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Social

Blog Sep. 17, 2012 | Share

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read more

By: Diane Wilson Tags: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping

Presentation Apr. 3, 2012 | Share

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Read more

By: Frank Findley Tags: Comparison Shopping, Video

Whitepaper May. 18, 2011 | Share

The 2011 Online Auto Insurance Report

comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... Read more

By: Susan Kleinman Tags: Comparison Shopping, e-Commerce, Finance, Shopping

Press Release Jun. 6, 2006 | Share

comScore Study Finds 35-Percent Increase in Number of Consumers Visiting Travel Sites

RESTON, Va., June 6, 2006 – comScore Networks, the leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online travel market in the U.S. comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues... Read more

By: Andrew Lipsman Tags: Comparison Shopping, e-Commerce, Shopping, Travel

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