Key Insights from 2012
and What They Mean for
the Coming Year
The New Currency: Measurement in an Age of Cross-Screen Audiences
Anthony Psacharopoulos, EVP Enterprise, comScore, Inc.
State of the Mobile Market and How It's Evolved
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read moreBy: Susan Engleson Tags: Comparison shopping, e-Commerce, Finance
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read moreBy: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail
November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Read moreBy: Andrew Lipsman Tags: Black Friday, Comparison shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Social
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read moreBy: Diane Wilson Tags: Advertising, Comparison shopping, CPG, e-Commerce, Retail, Shopping
A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Read moreBy: Frank Findley Tags: Comparison shopping, Video
comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... Read moreBy: Susan Kleinman Tags: Comparison shopping, e-Commerce, Finance, Shopping
RESTON, Va., June 6, 2006 – comScore Networks, the leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online travel market in the U.S. comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues... Read moreBy: Andrew Lipsman Tags: Comparison shopping, e-Commerce, Shopping, Travel