comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read moreBy: Susan Engleson Tags: Comparison Shopping, e-Commerce, Finance
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read moreBy: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison Shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail
Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. ViewFeaturing: Gian Fulgoni Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail
November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Read moreBy: Andrew Lipsman Tags: Black Friday, Comparison Shopping, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Social
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... Read moreBy: Diane Wilson Tags: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping
A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Read moreBy: Frank Findley Tags: Comparison Shopping, Video
comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... Read moreBy: Susan Kleinman Tags: Comparison Shopping, e-Commerce, Finance, Shopping
RESTON, Va., June 6, 2006 – comScore Networks, the leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online travel market in the U.S. comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues... Read moreBy: Andrew Lipsman Tags: Comparison Shopping, e-Commerce, Shopping, Travel