comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. For brands around the globe, the Internet has also emerged as a significant advertising channel. Consider... Read moreBy: Gian Fulgoni Tags: Advertising, Cookies
Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360. Read moreBy: Magid M. Abraham, Ph.D. Tags: Cookies
Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics that are needed for online media planning and analysis. In the world of online media, I never... Read moreBy: Marv Pollack Tags: Cookies
Louise Story’s October 22nd article in the New York Times, entitled “How Many Site Hits? Depends Who’s Counting” highlights the challenges of getting up to speed on the continuing debate about the differences between the online unique visitor counts provided by publishers’ web server logs and the independently measured unique visitor counts... Read moreBy: Andrew Lipsman Tags: Cookies, Web Traffic
comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... Read moreBy: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic
Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Read moreBy: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic
Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Read moreBy: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Internet Use, Marketing Research, Web Analytics, Web Traffic
Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. Read moreBy: Magid M. Abraham, Ph.D. Tags: Audience Measurement, Cookies, Internet Use, Marketing Research, Web Analytics, Web Traffic
We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency (R/F) of an online ad campaign. We based the study on the comScore U.S. database of 400,000 computers.... Read moreBy: Gian Fulgoni Tags: Cookies, Marketing Research, Web Traffic