Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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4 Jun - Internet Retailer and Conference Expo 2013
Today’s consumers: No longer constrained by walls or held in place by a wire
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
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Brave New Digital World: From Content to Commerce
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read more
By: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Read more
By: Jeff Hackett, Josh Chasin Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more
By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web TrafficcomScore Brings Big Data to Mobile and Multi-Platform Media Analytics
comScore today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected... Read more
By: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform
Welcome to a Brave New Digital World
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Read more
By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web AnalyticscomScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences
comScore today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that... Read more
By: Andrew Lipsman Tags: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets
Power of Like CPG
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Read more
By: Andrew Lipsman Tags: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter
Italy and international markets: trends in comparison
Beth Uyenco and Fabrizio Angelini present an overview of digital trends in the Italian and international market to an Italian of audience of over 170 people . Read more
By: Beth Uyenco Tags: Advertising, Cross Media, Demographics, Internet Use, Mobile, Rankings, Social, Video
Changing How the World Sees Digital Advertising
To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Read more
By: Andrew Lipsman, Anne Hunter, Linda Abraham Tags: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research