Key Insights from 2012
and What They Mean for
the Coming Year
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
The New Currency: Measurement in an Age of Cross-Screen Audiences
Anthony Psacharopoulos, EVP Enterprise, comScore, Inc.
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Read moreBy: Jaime Agulló Tags: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
For the BVDW Guided Tour, Thomas discussed (in German) the evolution of big data and how comScore Digital Analytix Multi-Platform helps clients make sense of this data and turn it into meaningful insights for their business. Read moreTags: Big Data, Cross Media, Mobile
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read moreBy: Gian Fulgoni Tags: Advertising, Cross Media, Mobile, Retail, TV
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read moreBy: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read moreBy: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Read moreBy: Jeff Hackett, Josh Chasin Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read moreBy: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... Read moreBy: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics
comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences
comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets