comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
On Tuesday 1st October, comScore and UKOM hosted an exclusive London event to outline, for the first time, how unduplicated audiences balance their PC, Mobile and Tablet consumption. Hundreds of media experts from around London including those from global marketers, top agencies, premium publishers and technology innovators were in attendance to celebrate... Read moreBy: Ayaan Mohamud Tags: Advertising, Events, Mobile, Multi-Platform, Tablets
When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many others. But soon after the initial “pinch-myself, is this really finally happening?” moment subsided, I was immediately consumed with a voracious appetite... Read moreBy: Andrew Lipsman Tags: Events
Unless you’ve been living in a media-free cave for the past month, you are well aware of the Royal Wedding taking place this Friday between Prince William and Kate Middleton. These nuptials mark the first major royal wedding since the dawn of the Internet era, with the last wedding of this magnitude between Prince Charles and Diana captivating the... Read moreBy: Sarah Radwanick Tags: Events, Social, Twitter
Official FIFA World Cup Web Site Attracts Millions of Viewers And Billions of Page Views from Around the World in June
RESTON, VA, July 13, 2006 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. Not only did Americans demonstrate their interest in the World Cup tournament through significant visitation to the Official FIFA World Cup Web site, but they also drove the Online Gambling category into... Read moreBy: Andrew Lipsman Tags: Audience Measurement, Events, Rankings, Sports, ,
“Group of Death” Finale Drives Record Visitation and Page Views to Official FIFA World Cup Web Site on Thursday, June 22
RESTON, VA, June 28, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an in-depth analysis of FIFA World Cup Internet traffic during the third week of the tournament. Thursday, June 22 set new daily records for the official FIFA World Cup Web site, hosted by Yahoo! at fifaworldcup.yahoo.com, as 5.3 million... Read moreBy: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo
Monday, June 12 Proves Strongest Day Yet for Yahoo! FIFA World Cup Site Visitation with 226 Million Page Views and More Than 5 Million Visitors Worldwide
RESTON, VA, June 21, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an in-depth analysis of FIFA World Cup Internet traffic during the second week of the tournament. Monday, June 12 proved to be the strongest day yet for the official FIFA World Cup site, hosted by Yahoo! at fifaworldcup.yahoo.com. More... Read moreBy: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo
RESTON, VA, June 19, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an online survey conducted among a multi-country sample to gauge which country was expected to win the World Cup tournament. Overall responses across countries were consistent, with respondents tending to vote for either their home... Read moreBy: Andrew Lipsman Tags: Events, Marketing Research, Sports
RESTON, VA, June 14, 2006 – comScore Networks, the leader in digital media measurement, today released an analysis of visitation to the official World Cup site during the opening days of the FIFA World Cup soccer tournament. On Friday, June 9, the opening day of the tournament, the official world cup site hosted by Yahoo! at Fifaworldcup.yahoo.com... Read moreBy: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo
comScore Reveals Nearly Six Million People Worldwide Visited the Yahoo! FIFA World Cup Site in April 2006
RESTON, VA, May 30, 2006 -- comScore Networks, the leader in digital media measurement, today announced the results of an analysis of the worldwide online audience for the official World Cup soccer tournament Web site hosted by Yahoo! at fifaworldcup.yahoo.com. During April, comScore recorded 5.7 million unique visitors to the site, up 35 percent from... Read moreBy: Andrew Lipsman Tags: Events, Sports, Web Traffic, Yahoo
March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament
RESTON, VA, March 20, 2006 – comScore Media Metrix today released an analysis of visitation to college basketball related Web sites during the first round of the NCAA tournament. Thursday, March 16 and Friday, March 17 marked the opening round of games, a time when online activity traditionally peaks as fans look to stay abreast of the games during... Read moreBy: Andrew Lipsman Tags: Events, Internet Use, Sports, , Video