comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Andrew Lipsman shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. ViewFeaturing: Andrew Lipsman Tags: Facebook, Google Plus, Social, Twitter
State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction
comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read moreBy: Andrew Lipsman Tags: Facebook, Google Plus, LinkedIn, Pinterest, Social
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Read moreTags: Facebook, Google Plus, LinkedIn, , Social
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read moreTags: Apps, Banking, Google Plus, Mobile, Video, , Retail, Shopping, Social, Travel
comScore presents The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. Read moreBy: Sarah Radwanick Tags: Facebook, Google Plus, LinkedIn, MySpace, , Social, Twitter
... Read moreBy: Andrew Lipsman Tags: Google Plus, Social