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Presentation Aug. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more

Video Mar. 31, 2016 | Share

Mobile video is driving force in this election

Mobile video is driving force in this election.

Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni. View

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

Presentation Sep. 26, 2012 | Share

State of the Internet in the U.S. Q2 2012

In this webinar, comScore Senior Director Tiffany Walker provides an overview of internet usage in the U.S. and worldwide, along with analysis in key categories to help you understand where the online opportunities lie. Read more

Blog Jul. 16, 2012 | Share

The Digital Battleground: Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of an election and can ultimately tip an election one way or the other. Read more

Blog May. 10, 2012 | Share

Social Media Delivers Valuable Exposure for Presidential Campaigns

In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to how these will affect the general election. Read more

Data Gem May. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... Read more

Blog May. 1, 2012 | Share

Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising, online fundraising, social media, and search – and how they are being leveraged to improve... Read more

Press Release Apr. 30, 2012 | Share

comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

comScore, Inc. (NASDAQ: SCOR) today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising,... Read more

Whitepaper Apr. 30, 2012 | Share

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

Digital media has become one of the most significant game-changers in the political landscape, helping determine winners and losers in recent elections. With the realities of this new digitally dominated political environment, campaigns are becoming increasingly sophisticated about developing teams and strategies designed to deploy digital resources... Read more