comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore presents the 2013 Venezuela Digital Future in Focus, its report on prevailing trends in changing digital behavior, including a special review of social media, online shopping, banking and government. Read moreBy: Ana Laura Zain Tags: Audience Measurement, Banking, e-Commerce, Government, Social
After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read moreBy: Susan Engleson Tags: Government, Health, Web Analytics, Web Traffic
comScore and i360 Team Up to Provide Digital Marketing Insights for Political Campaigns and Advocacy Groups
comScore, Inc. (NASDAQ: SCOR) today announced a collaboration with i360, a leading data and technology resource for the pro-business political and advocacy community, to provide insights into the online behavior of the U.S. voting public through Segment Metrix 2.0™, comScore’s next-generation audience-segmentation tool. As one of the third-party... Read moreBy: Carmela Aquino Tags: Government
Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans would like to see government play a more limited role, it has always served an important function... Read moreBy: Eli Goodman Tags: Government, Search
Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered to be one of the founders of marketing science with his work in the area of promotional spending... Read moreBy: Dan Lackner Tags: Government
RESTON, Va., Nov. 15, 2004 – comScore Media Metrix today released its monthly analysis of online consumer behavior, reporting that more than 25 million Americans – roughly one out of every six Internet users – visited the Politics category in October 2004. With each of the candidates’ Web sites earning the number one spot in three of the last... Read moreBy: Andrew Lipsman Tags: Android, Elections, Government,
RESTON, Va., Nov. 2, 2004 – comScore Networks today released an overnight analysis of Web visitation related to today’s election. The analysis found that both Senator Kerry and President Bush’s campaign web sites saw dramatic traffic increases yesterday (Monday, November 1). Read moreBy: Andrew Lipsman Tags: Elections, Government,
RESTON, Va., Oct. 25, 2004 – A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%),... Read moreBy: Andrew Lipsman Tags: Elections, Government,
What: Release of a new poll of American women regarding 2004 election voting plans, opinions of the candidate’s wives, and other key issues and attitudes affecting the election. The poll was conducted by comScore Networks, a leading market research and polling firm, between October 16 and 20th. Results include breakouts by martial status and three... Read moreBy: Andrew Lipsman Tags: Demographics, Elections, Government,
RESTON, Va., Oct. 9, 2004 – comScore Networks today released the results of a study examining the factors influencing the voting plans of American women in the upcoming presidential election. The study integrates a full range of demographic, attitudinal and lifestyle information to focus on the factors influencing the attitudes, intentions and decisions... Read moreBy: Andrew Lipsman Tags: Demographics, Elections, Government,