Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
21 May - OMMA Video NY
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Read More
22 May - Telecom Analytics at CTIA
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
Read More
23 May - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
Read More
comScore Reports March 2013 U.S. Smartphone Subscriber Market Share
... Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Reports February 2013 U.S. Smartphone Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Reports January 2013 U.S. Smartphone Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market... Read more
Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Releases the “2013 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more
By: Carmela Aquino Tags: Android, Apple, BlackBerry, HTC, iOS, iPad, iPhone, , LG, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, Telecom, WiFi
2013 Mobile Future in Focus
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read more
By: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, HTC, iOS, iPad, iPhone, LG, Nokia, RIM, Samsung, Smartphone, Tablets
How Technology and Analytics Drive the Mobile Market
Today’s multi-platform environment features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In order for businesses to embrace these new technologies and invest into innovative channels, such as mobile marketing, they need a thorough understanding of key trends affecting... Read more
Tags: Android, Apple, HTC, iPhone, Mobile, Smartphone, TabletscomScore Reports October 2012 U.S. Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share. Google Android continued... Read more
By: Stephanie Flosi Tags: Android, Apple, Apps, Audience Measurement, BlackBerry, Google, HTC, iOS, iPhone, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Reports September 2012 U.S. Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share. Smartphone penetration... Read more
By: Stephanie Flosi Tags: Android, Apple, Audience Measurement, BlackBerry, HTC, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Reports June 2012 U.S. Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued... Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, HTC, iOS, iPhone, Mobile, Nokia, SmartphonecomScore Reports May 2012 U.S. Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share. Google Android continued... Read more
By: Sarah Radwanick Tags: Android, Apple, BlackBerry, HTC, iOS, iPhone, Mobile, Smartphone