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Presentation Apr. 20, 2015 | Share

Measuring Brand Health Breakfast

Measuring Brand Health Breakfast

Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. In this presentation, Lisa Hutton, shares how to measure brand health by offering multidimensional insights. Read more

Data Gem Oct. 22, 2014 | Share

UK Consumers Increasingly Turn to Digital Channels for Health Information

NHS Total Digital Population in Millions

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too. Read more

Presentation Aug. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Press Release Jul. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Read more

Whitepaper Jul. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Read more

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

Blog Oct. 7, 2013 | Share

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

U.S. Unique Visitors to Healthcare.gov

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... Read more

Press Release Jul. 31, 2013 | Share

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October 1, 2013 as part of the Affordable Care Act. This new service will offer comprehensive insights into the entire online health insurance acquisition... Read more

Press Release Jun. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... Read more

Press Release Mar. 27, 2013 | Share

24 Percent of Mexican Internet Users Visited Health Sites in February 2013

comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... Read more