Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
23 May - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, Video
2013 Brazil Digital Future in Focus
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, ecommerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Online video, Orkut, Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTubeArgentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month
comScore today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past... Read more
By: Ana Laura Zain Tags: Engagement, Facebook, LinkedIn, Pinterest, Social, Twitter
Power of Like CPG
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Read more
By: Andrew Lipsman Tags: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, TwitterThe State of the U.S. Online Retail Economy in Q2 2012
In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read more
By: Andrew Lipsman, Gian Fulgoni Tags: ecommerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, SmartphoneLe ultime evoluzioni del mondo digitale italiano
In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Read more
By: Chiara Galli Tags: Facebook, Google, LinkedIn, Pinterest, SocialState of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction
comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Read more
By: Andrew Lipsman Tags: Facebook, Google Plus, LinkedIn, Pinterest, SocialIt’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Read more
Tags: Facebook, Google Plus, LinkedIn, Orkut, SocialThe Rise of Social Networking in Latin America
comScore presents The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. Read more
By: Sarah Radwanick Tags: Facebook, Google Plus, LinkedIn, MySpace, Orkut, Social, TwitterIs Linkedin Becoming an Essential Resource for Job Seekers?
A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job market is not merely an unfortunate byproduct of the housing and financial crises, but that the rapid pace of change in our economy is resulting in difficulty... Read more
By: Andrew Lipsman Tags: LinkedIn, Social