Main Site Navigation

Insights

Key Insights from 2012
and What They Mean for
the Coming Year

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad

19 Jun - Attribution Revolution by Magnetic

There are still many unanswered questions around media measurement: Which ads are working? Which ads have the most impact? How do I move beyond last click/last view? Which ads or targeting strategy should actually get credit for the sale? The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
Read More

19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement

This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
Read More

25 Jun - comScore Market Briefing in The Netherlands

comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
Read More

Press Release Mar. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Read more

By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web Analytics

Presentation Mar. 13, 2013 | Share

NBC Digital Marketing Summit 2013

Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. Read more

By: Kerry J Brown Tags: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

Video Feb. 28, 2013 | Share

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

Presentation Feb. 25, 2013 | Share

Social Media Week Singapore

Data suggests that women are more present on social media than men. This panel discussion during the Social Media Week, Singapore brings together industry experts including Joe Nguyen, SVP APAC comScore, to discuss marketing to women and the role of technology – how is it different, what works and what doesn’t? Read more

By: Joe Nguyen Tags: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

Press Release Feb. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... Read more

By: Carmela Aquino Tags: ecommerce, Finance, Internet Use, Marketing Research

Blog Dec. 13, 2012 | Share

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Read more

By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics

Whitepaper Dec. 13, 2012 | Share

A Manifesto for the Future of Digital Media Measurement & Analytics

Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... Read more

By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

Press Release Nov. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... Read more

By: Andrew Lipsman Tags: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets

Press Release Oct. 29, 2012 | Share

comScore Releases September 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion. Read more