Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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4 Jun - Internet Retailer and Conference Expo 2013
Today’s consumers: No longer constrained by walls or held in place by a wire
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
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Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more
By: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube
Brave New Digital World: From Content to Commerce
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Read more
By: Gian Fulgoni Tags: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Read more
By: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement
Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Read more
By: Jeff Hackett, Josh Chasin Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more
By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
2013 Brazil Digital Future in Focus
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more
By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, ecommerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Online video, Orkut, Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube
2013 UK Digital Future in Focus
In this webinar, Cathy McCarthy discussed key findings from our 2013 UK Digital Future in Focus report. Read more
By: Cathy McCarthy Tags: Advertising, ecommerce, Internet Use, Media & Entertainment, Mobile, Multi-Platform, Online video, Retail, Search, Tablets
comScore Releases the “2013 Canada Digital Future in Focus” Report
comScore today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more
Tags: Advertising, Audience Measurement, Banking, CPG, Demographics, ecommerce, Engagement, Entertainment, Finance, Internet Use, Media & Entertainment, News, Online video, Rankings, Retail, Shopping, Smartphone, Social, Streaming, Video, Web TrafficcomScore Brings Big Data to Mobile and Multi-Platform Media Analytics
comScore today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households with connected... Read more
By: Andrew Lipsman Tags: Big Data, Cross Media, Mobile, Multi-Platform
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more
By: Andrew Lipsman Tags: Android, Apps, Facebook, Google Maps, iOS, Media & Entertainment, Mobile, Rankings, RIM, Smartphone