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Presentation Jul. 13, 2016 | Share

IAB Europe Research Awards Winner Webinar: comScore and News UK

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more

Blog Jul. 8, 2016 | Share

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on... Read more

Press Release May. 19, 2016 | Share

comScore and News UK Win IAB Europe Research Award for Research and Data Innovation

comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay. Read more

Case Study May. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more

Blog Mar. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... Read more

Data Gem Nov. 3, 2014 | Share

How Finland's Online Users consume Content across Mobile Devices

How Finland Online Users consume Content across Mobile Devices

While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights. With data from comScore Mobile Metrix® showing that content consumption patterns in Finland vary greatly across tablets... Read more

Press Release Mar. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Read more

Data Gem Dec. 19, 2013 | Share

7 out of 10 French Internet Users Visit a News and Information Website

Top 10 News and Information Sites France

News and information sites capture a large portion of the French online audience with more than 7 in 10 internet users in France accessing one of these sites in November 2013. 35.4 million people visited a news or information website via a desktop or laptop during the month. The top 3 News/Information entities were L’internaute.com, Le Figaro and Nouvelobs.com,... Read more

Data Gem Dec. 2, 2013 | Share

What are Danish Consumers Doing Online?

In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter. The Retail category is one of the most popular one with 80 percent of the Danish online population visiting a retail site in October. Our below infographic is presenting the other popular content categories amongst internet... Read more

Data Gem Nov. 19, 2013 | Share

Local Media Entities Are Particularly Popular in Scotland

Reach of Local Media in Scotland vs UK Total

The popularity of local versus national media is a question that we often get asked at comScore. The below comparison of selected news brands shows that when focusing on internet users living in North East or Central Scotland, the reach of leading local media properties was significantly higher than the average reach levels in the UK during October... Read more