Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
Britons surfing the web via PC remained strong at 44.6m unique users, with video consumption growing slightly month on month. Read moreBy: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Video, Rankings, Top 10 Sites
comScore, Inc. (NASDAQ: SCOR) today announced its commitment to rolling out a full suite of audience measurement and advertising analytics services in The Netherlands. This follows the successful launch of comScore Media Metrix Multi-Platform™ in the US and UK, and the global success of validated Campaign Essentials™. With the dissolution of STIR,... Read moreBy: Hélène Azevedo Tags: Ad Validation, Audience Measurement, Multi-Platform, Video
Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” ViewFeaturing: Magid M. Abraham, Ph.D. Tags: Advertising, Facebook, Video
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Read moreBy: Andrew Lipsman Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTube
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read moreBy: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Video, Retail, Smartphone, Social, Tablets, YouTube
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Read moreBy: Ayaan Mohamud Tags: Demographics, Mobile, Multi-Platform, Video, Rankings, Top 10 Sites
comScore, Inc. (NASDAQ: SCOR) today released the latest comScore Video Metrix report showing that total online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total... Read moreBy: Amarpal Singh Tags: Advertising, Media & Entertainment, Video, Rankings, YouTube
comScore, Inc. (NASDAQ: SCOR) today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach,... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Video
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read moreBy: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March, while the number of video ad views reached an all-time high at 13.2 billion. Read moreBy: Stephanie Adamo Tags: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTube