Key Insights from 2012
and What They Mean for
the Coming Year
To GRP or Not to GRP: Getting the Metrics for Online Video Right
Josh Chasin, Chief Research Officer, comScore, Inc.
Turning Big Data into Mobile Subscriber Insights
Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
In this webinar, comScore Senior Director Tiffany Walker shares highlights of digital consumption in the first quarter of 2013.
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read moreBy: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube
comScore today released the latest comScore Video Metrix report showing that total online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience... Read moreBy: Amarpal Singh Tags: Advertising, Entertainment, Online video, Top 10 Sites, Video, YouTube
comScore today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic... Read moreBy: Andrew Lipsman Tags: Ad Impressions, Ad Validation, Advertising, Online video, Video
comScore today released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March, while the number of video ad views reached an all-time high at 13.2 billion. Read moreBy: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTube
Chris presented an overview of the digital landscape in the UK including the latest trends in mobile, social media, online behaviour and display advertising. He discussed the challenges of today’s multi-platform environment and focused on the new opportunities available for marketers to reach and engage with consumers across multiple devices throughout... Read moreTags: Advertising, Mobile, Multi-Platform, Online video, Social
In this webinar, Jaime Aguló discussed key findings from our 2013 Spain Digital Future in Focus report. It presents an overview of the Spanish market to identify the key trends in internet usage, mobile, online video and social media that are defining the digital landscape in Spain. Read moreBy: Jaime Agulló Tags: Ad Impressions, Advertising, Audience Measurement, Connected Devices, Engagement, Facebook, Internet Use, Mobile, Multi-Platform, News, Newspapers, Online video, Retail, Search, Smartphone, Social, Tablets, Twitter
Robert presented the current state of the online video market in Germany and in Europe. He discussed how online video has changed over the years and how consumption habits differ across countries. The presentation also covered the growth of mobile video as well as a special review of YouTube and its position in the German market. Read moreTags: Online video
comScore presents the 2013 Spain Digital Future in Focus – El Mercado Digital Español report, providing an overview of the Spanish digital landscape and identifying the prevailing trends in web usage, online video, mobile and ecommerce. Read moreBy: Hélène Azevedo, Paloma Sánchez Martinez Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Online video, Retail, Search, Smartphone, Social, Tablets
In this webinar, Mike Shaw and Ayaan Mohamud gave a comprehensive overview of the key trends shaping the digital landscape in Europe. The presentation covered the 18 European markets measured by comScore and highlighted key trends in internet usage, digital advertising, mobile, online video and search from the 2013 Europe Digital Future in Focus report.... Read moreBy: Ayaan Mohamud, Mike Shaw Tags: Ad Impressions, Advertising, Banking, Connected Devices, ecommerce, Entertainment, Mobile, Multi-Platform, Newspapers, Online video, Retail, Search, Smartphone
The days of simple digital consumption are over. People continue to use PCs, but now over 10% of digital hits in Italy come from non-computer platforms, and that number has dramatically increased in the last year alone. The digital experience is scattered across a number of different devices and platforms, all of which demand high-quality, objective... Read moreTags: Ad Impressions, Advertising, Connected Devices, ecommerce, Entertainment, Mobile, Multi-Platform, Newspapers, Online video, Retail, Search, Smartphone