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Press Release Mar. 19, 2013 | Share

Crackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative

Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s audience measurement techniques to produce unduplicated audience size and demographics across the... Read more

Presentation Jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Read more

Blog Apr. 30, 2012 | Share

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such as potentially unsafe brand environments and lower production values it does not command the same... Read more

Video Mar. 29, 2012 | Share

Eli Goodman on Explosive Online Video Growth Coming from Premium Programming

Eli Goodman, Media Evangelist of comScore Inc., on Explosive Online Video Growth Coming from Premium Programming. View

Video Feb. 9, 2012 | Share

The Future of Online Video

Dan Piech, comScore Product Manager for Online Video, shares insights on the future of online video and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View

Blog Nov. 1, 2010 | Share

By the Numbers: Online Video Consumption in Asia

Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in comScore Video Metrix, nearly all see more than 80 percent of their online audiences watching online video. Read more

Blog Sep. 15, 2010 | Share

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth, the industry is still tinkering with the most effective business model to monetize this valuable,... Read more

Blog Sep. 3, 2010 | Share

Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit of Christmas” not only launched what would soon become the popular animated series “South Park”,... Read more

Whitepaper Aug. 20, 2010 | Share

Great Expectations: How Advertising for Original Scripted TV Programming Works Online

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important than ever to understand consumers’ value levers when watching original TV programming. Read more