Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Comscore Congressional District CTV Index
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
The Consumer Centric Measurement Revolution
ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targe...
Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
Combating Misinformation Warfare: Responsible Action During the Current Con...
IAB State of Data Town Hall: Measurement
Comscore and the Role of Privacy: Context and History of Online Measurement
The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much...
Comscore's Work on Online Measurement in a Privacy-Forward Future
App Tracking Transparency and the Future of App Measurement
What’s your cookie-free targeting strategy?
Data Transfers and Standard Contractual Clauses Update