comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three points in particular that seemed to spark the greatest response from the crowds. Read moreBy: Mark Donovan, Richard Weaver Tags: Privacy
While we at comScore are thankful for many things, I wanted to particularly extend our thanks to a group of folks responsible for helping comScore provide value to so many others: our 2 million global research panelists. Read moreBy: Richard Weaver Tags: Privacy
As readers may be aware, on July 1, 2013, revisions to COPPA (Children’s Online Privacy Protection Act) went into effect, providing updated clarification to the rules of the road for companies that wish to collect information from anyone under the age of 13 for the purpose of contacting them or providing services to them. comScore has carefully reviewed... Read moreBy: Richard Weaver Tags: Privacy
comScore, Inc. (NASDAQ: SCOR) today announced that the company has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand. Read moreBy: Kate Dreyer Tags: Privacy
In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Read moreBy: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookies, e-Commerce, Mobile, Multi-Platform, Privacy, Programmatic Buying, Real Time Bidding, Smartphone, Social, Tablets