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Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more

Data Gem Aug. 1, 2013 | Share

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more

Press Release Dec. 17, 2012 | Share

EU5 Smartphone Penetration Reaches 55 Percent in October 2012

London, UK, 17 December 2012 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key mobile trends across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the three month average period ending October 2012. The study found that Spain has the highest smartphone... Read more

Press Release Jul. 10, 2012 | Share

Smartphones and Tablets Drive a Growing Share of Internet Content Consumption in Argentina

comScore, Inc. (NASDAQ: SCOR) today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile... Read more

Data Gem Feb. 3, 2012 | Share

Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone

Smartphone Ownership among Tablet Users

Information that was exclusively released in our latest white paper (Connected Europe: How Smartphones and Tablets are Shifting Media Consumption) shows that 33.7 percent of iPad users in EU5 (France, Germany, Italy, Spain and UK), also owned an iPhone. Read more

Data Gem Oct. 11, 2011 | Share

Apple iOS Accounts for Majority of Non-Computer Traffic in the US

OS Market Share US August 2011

In August 2011, the iOS platform accounted for more than half (58.5%) of the share of total non-computer Internet traffic measured through browser-based page views in the U.S, with the iPad’s dominance in the tablet market playing a key role in its position. In fact, iPads delivered 97.2% of all tablet traffic and even edged out iPhones in delivering... Read more

Data Gem Sep. 12, 2011 | Share

Top Smartphone Platforms for Mobile Gamers

Top Smartphone Platforms for Mobile Gamers

In the three month average period ending July 2011, 65.1 million mobile subscribers in the U.S. reported playing a mobile game at least once in the previous month, accounting for 27.8 percent of the total U.S. mobile audience. Read more

Press Release Oct. 6, 2010 | Share

comScore Reports August 2010 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their... Read more