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Data Gem Apr. 4, 2014 | Share

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more

Data Gem Aug. 1, 2013 | Share

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more

Press Release Mar. 6, 2013 | Share

comScore Reports January 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent... Read more

Press Release Dec. 17, 2012 | Share

EU5 Smartphone Penetration Reaches 55 Percent in October 2012

London, UK, 17 December 2012 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key mobile trends across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the three month average period ending October 2012. The study found that Spain has the highest smartphone... Read more

Press Release Sep. 4, 2012 | Share

comScore Reports July 2012 U.S. Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued... Read more

Press Release Jul. 25, 2012 | Share

The Great American Smartphone Migration: Nearly Half of Feature Phone Subscribers Who Acquired a New Device in April Switched to a Smartphone

comScore, Inc. (NASDAQ: SCOR) today released results from a study of first-time U.S. smartphone owners with insights from the comScore MobiLens service. The study found that nearly half of feature phone subscribers who acquired a device during April 2012 switched to a smartphone, an increase of 9.5 percentage points from the previous year, as smartphone... Read more

Press Release Jul. 10, 2012 | Share

Smartphones and Tablets Drive a Growing Share of Internet Content Consumption in Argentina

comScore, Inc. (NASDAQ: SCOR) today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile... Read more

Data Gem Jul. 9, 2012 | Share

Google Goes for Gold in UK Smartphone Race

Growth of Smartphone OS Market Shares

More than 28 million people in the UK used smartphones during the three month average ending May 2012, up 38 percent since a year ago. Google’s Android was the top smartphone operating system with 42.1 percent of market share by operating system (OS). Android was the only smartphone OS that gained market share in the UK over the past year. Apple’s... Read more

Data Gem Apr. 3, 2012 | Share

Android Captures Majority Share of US Smartphone Market

US Top Smartphone Platforms February 2012

More than 104 million people in the U.S. owned smartphones during the three months ending in February 2012, up 14 percent versus November. Read more

Data Gem Feb. 3, 2012 | Share

Nearly 34 Percent of EU5 Apple iPad Users Also Own an iPhone

Smartphone Ownership among Tablet Users

Information that was exclusively released in our latest white paper (Connected Europe: How Smartphones and Tablets are Shifting Media Consumption) shows that 33.7 percent of iPad users in EU5 (France, Germany, Italy, Spain and UK), also owned an iPhone. Read more