comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. ViewTags: Demographics, Multi-Platform, Shopping, Social, Sports, Video
comScore presents the 2013 Argentina Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social, shopping and sports. Read moreBy: Ana Laura Zain Tags: Demographics, Shopping, Social, Sports, Video
A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Read moreBy: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, Travel
The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Read moreBy: Eli Goodman Tags: Search, Sports
As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Read moreBy: Carmela Aquino Tags: Search, Sports
Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event
The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... Read moreBy: Sarah Radwanick Tags: Mobile, Smartphone, Sports, Tablets
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Read moreBy: Andrea Vollman Tags: Advertising, Sports
comScore, Inc. (NASDAQ: SCOR) today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its... Read moreBy: Berit Block Tags: Engagement, Sports
Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Read moreBy: Jen Venson Tags: Advertising, Sports
With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... Read moreBy: Mike Shaw Tags: Sports