Audience Recommendations for Every Vertical
Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences. Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement
Comscore Campaign Ratings Local
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...
The 2024 “Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans” webinar featured special guest speakers from the Minnesota Wild, NASCAR, Nexstar, and Kathleen Murphy M...
Scoring on the Madness of March
5 Surprising Audiences Watching the Big Game
The ‘Beckham’ series effect on social media
Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spann...
Strategies that Win: The New Year Sports Segment Guide
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore In Conversation with the Green Bay Packers