Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
19 Jun - Attribution Revolution by Magnetic
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
Read More
19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
Read More
25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
Read More
comScore Releases May 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubecomScore Releases April 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Read more
By: Andrew Lipsman Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubecomScore Releases March 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March, while the number of video ad views reached an all-time high at 13.2 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubeCrackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s audience measurement techniques to produce unduplicated audience size and demographics across the... Read more
By: Andrew Lipsman Tags: Audience Measurement, Mobile, Online video, Streaming, Tablets, VideocomScore Releases February 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion. Read more
Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTube
comScore Releases the “2013 Canada Digital Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR) today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read more
Tags: Advertising, Audience Measurement, Banking, CPG, Demographics, ecommerce, Engagement, Entertainment, Finance, Internet Use, Media & Entertainment, News, Online video, Rankings, Retail, Shopping, Smartphone, Social, Streaming, Video, Web TrafficcomScore Releases January 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that nearly 180 million U.S. Internet users watched 36.2 billion online content videos in January, while the number of video ad views reached 9.1 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Engagement, Facebook, Online video, Rankings, Streaming, Top 10 Sites, VideocomScore Releases December 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTubecomScore Releases November 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Online video, Rankings, Streaming, VEVO, Video, YouTubecomScore Releases October 2012 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion. Read more
By: Stephanie Flosi Tags: Ad Impressions, Advertising, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Web Traffic, Yahoo, YouTube