Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Oct. 7, 2013 | Share

The Dutch Online Video Landscape

Dutch Online Viewers are some of the most engaged Europeans after the UK, watching an average of 269.5 videos per viewer. For the recent launch of comScore Video Metrix in the Netherlands, we have produced an infographic to identify the latest online video trends in the Netherlands. Read more

By: Hélène Azevedo Tags: VEVO, Video, , YouTube

Press Release Oct. 7, 2013 | Share

comScore Launches Online Video Measurement Service in the Netherlands

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch of comScore Video Metrix in the Netherlands. The online video measurement service, which was the first service of its kind to market in the U.S. more than six years ago, has since been launched in many mar kets around the world including France,... Read more

By: Hélène Azevedo Tags: VEVO, Video, , YouTube

Press Release Oct. 3, 2013 | Share

Google Sites, Fueled by YouTube, Ranks as the Top Online Video Property in Latin America

comScore, Inc. (NASDAQ: SCOR) today released an analysis on online video activities in Latin America based on insights from its comScore Video Metrix service. The study found that internet users in Argentina are the most attracted to video content in the region, with more than 95 percent of the total internet population viewing online video in August... Read more

By: Ana Laura Zain Tags: Google, VEVO, Video, YouTube

Presentation Aug. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read more

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Presentation Mar. 28, 2013 | Share 2013 Future in Focus Digitales Deutschland

2013 Future in Focus – Digitales Deutschland Webinar

This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read more

By: Ayaan Mohamud Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

Presentation Mar. 19, 2013 | Share 2013 Canada Digital Future in Focus

2013 Canada Digital Future in Focus

In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read more

By: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

Presentation Mar. 15, 2013 | Share

2013 Brazil Digital Future in Focus

In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more

By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, e-Commerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Video, , Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube

Presentation Mar. 7, 2013 | Share 2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Read more

By: Eli Goodman Tags: Ad Impressions, Advertising, Audience Measurement, e-Commerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, YouTube

Press Release Feb. 21, 2013 | Share

Google, Dwango and FC2 Lead Japan’s Online Video Market

comScore Japan K.K., a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music... Read more

By: Amarpal Singh Tags: Google, Video, Rankings, VEVO, Yahoo, YouTube

Presentation Oct. 26, 2012 | Share

A New Era for Online Video in Latin America

In this presentation Alejandro Fosk highlights the changing shape of the online video market in Latin America and how the industry is reacting to this. Read more

By: Alejandro Fosk Tags: Video, VEVO, YouTube

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