Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Dutch Online Viewers are some of the most engaged Europeans after the UK, watching an average of 269.5 videos per viewer. For the recent launch of comScore Video Metrix in the Netherlands, we have produced an infographic to identify the latest online video trends in the Netherlands. Read moreBy: Hélène Azevedo Tags: VEVO, Video, , YouTube
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the launch of comScore Video Metrix in the Netherlands. The online video measurement service, which was the first service of its kind to market in the U.S. more than six years ago, has since been launched in many mar kets around the world including France,... Read moreBy: Hélène Azevedo Tags: VEVO, Video, , YouTube
comScore, Inc. (NASDAQ: SCOR) today released an analysis on online video activities in Latin America based on insights from its comScore Video Metrix service. The study found that internet users in Argentina are the most attracted to video content in the region, with more than 95 percent of the total internet population viewing online video in August... Read moreBy: Ana Laura Zain Tags: Google, VEVO, Video, YouTube
This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Read moreTags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube
This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read moreBy: Ayaan Mohamud Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video
In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read moreBy: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Search, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video
In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read moreBy: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, e-Commerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Video, , Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube
In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Read moreBy: Eli Goodman Tags: Ad Impressions, Advertising, Audience Measurement, e-Commerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, YouTube
comScore Japan K.K., a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music... Read moreBy: Amarpal Singh Tags: Google, Video, Rankings, VEVO, Yahoo, YouTube
In this presentation Alejandro Fosk highlights the changing shape of the online video market in Latin America and how the industry is reacting to this. Read moreBy: Alejandro Fosk Tags: Video, VEVO, YouTube