Insights

Key Insights from 2012
and What They Mean for
the Coming Year

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.

Turning Big Data into Mobile Subscriber Insights

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Young Brits Have A Higher Recall of Mobile Advertising

Young Brits Have A Higher Recall of Mobile Advertising

21 May - OMMA Video NY

To GRP or Not to GRP: Getting the Metrics for Online Video Right Josh Chasin, Chief Research Officer, comScore, Inc.
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22 May - Telecom Analytics at CTIA

Turning Big Data into Mobile Subscriber Insights Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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23 May - Mobile Marketing Innovation Day

Analytics – Data and Trends in the Digital Industry
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Presentation Mar. 28, 2013 | Share 2013 Canada Digital Future in Focus

2013 Future in Focus – Digitales Deutschland Webinar

This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Read more

By: Berit Block Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video

Presentation Mar. 19, 2013 | Share 2013 Canada Digital Future in Focus

2013 Canada Digital Future in Focus

In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Read more

By: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Online video, Samsung, Search, Shopping, Smartphone, Tablets, Telecom, Twitter, VEVO, Video

Presentation Mar. 15, 2013 | Share

2013 Brazil Digital Future in Focus

In this presentation, comScore Managing Director, Brazil & Vice President, Latin America Alex Banks provides a comprehensive overview of the latest trends across the Brazilian digital landscape. Read more

By: Ana Laura Zain Tags: Ad Impressions, Audience Measurement, ecommerce, Facebook, Google, Internet Use, LinkedIn, Media & Entertainment, Mobile, Newspapers, Online video, Orkut, Rankings, Retail, Search, Shopping, Smartphone, Tablets, Twitter, VEVO, YouTube

Presentation Mar. 7, 2013 | Share 2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. Read more

By: Eli Goodman Tags: Ad Impressions, Advertising, Audience Measurement, ecommerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, Video, YouTube

Press Release Feb. 21, 2013 | Share

Google, Dwango and FC2 Lead Japan’s Online Video Market

comScore Japan K.K., a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), today released data from comScore Video Metrix showing that 60 million Japanese internet users watched online videos in December 2012. The top 3 video properties by viewing audience in Japan were Google Sites, Dwango, and FC2, while VEVO, Fuji Television, and Sony Music... Read more

By: Amarpal Singh Tags: Google, Rankings, VEVO, Video, Yahoo, YouTube

Press Release Jan. 14, 2013 | Share

comScore Releases December 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read more

By: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTube

Press Release Dec. 18, 2012 | Share

comScore Releases November 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion. Read more

By: Stephanie Flosi Tags: Ad Impressions, Advertising, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Online video, Rankings, Streaming, VEVO, Video, YouTube

Press Release Nov. 15, 2012 | Share

comScore Releases October 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion. Read more

By: Stephanie Flosi Tags: Ad Impressions, Advertising, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Web Traffic, Yahoo, YouTube

Press Release Oct. 29, 2012 | Share

comScore Releases September 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched more than 39 billion online content videos in September, while video ad views totaled 9.4 billion. Read more

By: Stephanie Flosi Tags: Advertising, Audience Measurement, Google, Internet Use, Marketing Research, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Web Traffic, Yahoo, YouTube

Presentation Oct. 26, 2012 | Share

A New Era for Online Video in Latin America

In this presentation Alejandro Fosk highlights the changing shape of the online video market in Latin America and how the industry is reacting to this. Read more

By: Alejandro Fosk Tags: Online video, VEVO, Video, YouTube

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