Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Young Brits Have A Higher Recall of Mobile Advertising
23 May - Mobile Marketing Innovation Day
Analytics – Data and Trends in the Digital Industry
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28 May - 2013 Latin America Digital Future in Focus
This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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4 Jun - Internet Retailer Conference and Expo
Today’s consumers: No longer constrained by walls or held in place by a wire
Consumers have broken out of the bounds of traditional shopping big time. Consumers were freed up from having to get in their cars and go to the store when shopping and buying moved to the Internet. But they were still tethered to their computers. With the rise of mobile, consumers now have a choice of shopping venues like never before. ComScore closely tracks how consumers use the Internet. Gian Fulgoni will provide detailed information about the ways consumers are shopping today and what it will take for retailers to grab their share of the consumer wallet.
Gian Fulgoni, Chairman
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comScore Web Analytics e Big Data
In this presentation, André Freitas, comScore Brazil head of business development explores how your business can run faster and smarter with comScore Digital Analytix®. Read more
By: Ana Laura Zain Tags: Web Analytics, Web Traffic
BIG DATA – Maximizing the value of your digital investments
At the One-to-One eCommerce event held in Monaco, Delphine Gatignol presented comScore's big data platform Digital Analytix, emphasizing its ability to give unparalleled data access and visibility into maximizing the value of all digital investments. Read more
By: Delphine Gatignol Tags: Web Analytics
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Read more
By: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web TrafficcomScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September... Read more
By: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web Analytics
Brave New Digital World
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View
Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics
Welcome to a Brave New Digital World
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Read more
By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics
Brave New Digital World
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto on the future of digital measurement and analytics, comScore intends to assist on each of these fronts... Read more
By: Andrew Lipsman Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web AnalyticscomScore Selected by Leading Russian Publisher SUP Media as Analytics Provider
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read more
By: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic
Digital Analytix Business Study: Wegener
The Digital Analytix Office Link functionality gave Wegener the unrivaled ability to use applications that its editorial staff uses everyday to communicate data trends and performance to goal for its key performance indicators. Read more
Tags: Media & Entertainment, Microsoft, News, Web Analytics
Turkey and Global Digital Trends
The world is turning into digital and e-commerce is one of the fields most affected. This presentation shows a detailed comparison between Global and Turkish numbers in order to understand where the market is leading. Read more
Tags: Mobile, Web Analytics, Web Traffic