| Date |
July 8, 2009
|
|
| Location |
Hyatt Century Plaza Hotel
Los Angeles, CA
United States
|
| Speaker |
Tania Yuki, Director Product Management, comScore, Inc.
|
| Session Time |
3:30 p.m. - 3:45 p.m.
|
| Description |
Show Me The Content: Online Video From a Media Buyer's Perspective
Media agencies have been slow to allocate significant resources toward sponsoring original online programming. The lack of unified measurement standards or a controlled viewing environment can be frustrating for brands. In addition, the economic slowdown has accelerated the transition from traditional display advertising to performance based models. That means fewer pre rolls but more search and lead generation through cost per click (CPC) and cost per acquisition (CPA). On this panel, media buyers representing some of the biggest advertisers will share their perpsectives. This includes specific advice for content owners about how to find advertisers for your programming. |
Conference Registration and Additional Information
