| Date | October 18, 2009 | |
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| Location |
San Diego Convention Center San Diego, CA United States |
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| Speaker | Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. | |
| Session Time | 9:05 a.m. - 10:10 a.m. |
| Description |
Master Class Keynote – A comScore Update: Marketing on the Internet: Evaluating and Measuring the Impact of Online Advertising Whether driving traffic to a content website, building e-commerce sales or using the Internet to market products and services that are bought offline, successful marketers require superior consumer insight to help them design successful marketing strategies, minimize risk and maximize revenue. This Master Class will offer attendees insights and best practices to get the most out of their online marketing efforts by utilizing proven metrics and measurements. |
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