| Date | July 31, 2009 |
|---|---|
| Location |
Hotel Nikko San Francisco, CA United States |
| Speaker | Gian Fulgoni, Chairman and Co-Founder, comScore, Inc. |
| Session Time | 9:45 a.m. |
| Description |
Audience Measurement How is the role of the audience measurement firm evolving? We've got panel, direct measurement and hybrid approaches to address today's industry challeneges. Who's on top? Which approaches should advertisers and marketers rely on? Representatives of the audience measurement industry will help answer how the approaches differ and the impact differences make on the numbers we are trying to study. We will also touch on the new IAB industry guidelines and what they mean to the standardization of reporting on audience metrics. |
OMMA Metrics and Measurement
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